Sponsorship Strategy – 101 questions to wake you up.

Does the sponsorship target genuinely fit the brand values or is it just a visibility purchase?
Is the sponsorship target something the audience actually follows and loves?
Can the partnership create story and action or will it remain a static logo arrangement?
What does the brand bring to the partner beyond money and what does that concretely mean?
Does the partnership create genuine added value for both parties or does only one benefit?
Is the relationship natural so that both parties can speak about it with pride?
What risks does the partner's behaviour or reputation bring to the brand?
Does the collaboration interest people beyond the sponsor?
How is the sponsorship activated before during and after the event?
What is the sponsorship budget relative to the visibility achieved?
Is it justified?
How is the impact of sponsorship on brand perception measured beyond visibility alone?
Do both parties genuinely want to do this together?