Responsibility Strategy

Responsibility features are designed into the experience from the start, not bolted on afterward for the sake of the ads.

Responsibility is talked about openly and regularly in your own words, not just through the legally required standard text at the end of an ad.

Is something done voluntarily and well before the law requires it, or only afterward.

Is the responsibility angle part of, say, campaign decisions, not just a separate report.

Every customer enquiry gets a genuinely personal reply instead of an automated one, even when the law doesn't require a specific response time.

Responsibility is talked about regularly, not just once a year in a separate campaign.

A concrete, genuine act interests a journalist more than a general responsibility promise.

A public initiative that other operators can sign onto too, not just your own isolated act.

Staff can point to a concrete example of responsibility, not just repeat the company's slogans.

A precise, measurable promise is stronger than a general line like "we are responsible", which can never be checked afterward.

Is there a fact-based response ready, or does the reaction come from an emotional, defensive place.

Responsibility is talked about prominently as part of marketing, not hidden at the bottom of the page.